As I was glancing through my local news feed, I came upon the following article, Take Stock of Your Brand—Its How Others See You by Peter Post of The Job Doc Blog, that supports what I’ve been advising my clients about whenever the branding discussion comes up. While this article bounces between business branding and personal branding, all the concepts are relevant to both branding disciplines. It’s a great read.
http://www.boston.com/jobs/news/jobdoc/2014/11/take_stock_of_your_brandits_ho.html